Yet companies need your skills: what happens?
The crisis has arrived. Thousands of people who previously had their permanent jobs or had no difficulty finding work in another company suddenly found themselves having to recycle themselves as freelancers or Temporary managers.
Many of these have a good background but not being experts in selling their profession, they often panic by flooding companies with proposals and selling themselves cheap.
All this has forced you to join a very large and disparate group against your will: those who are looking for new customers and go to great lengths to find them (often in vain).
So think about investing in some communication channel via the Web or taking advantage of the skills of an expert in finding new customers so you can delegate this activity to someone else.
But some unexpected problems soon arise.
This expert is very good at his business but he hardly understands how your job works. You have to continually explain to him what topics he needs to focus on and often you have to correct his mistakes before they ruin the image of a freelancer that you have built with difficulty.
While at first, it seemed that the whole project would be resolved in a short time, now it is becoming increasingly time-consuming and expensive.
Despite your great professional competence, by now you find yourself without new clients, with expenses that do not match the expected results, and with a situation that is becoming increasingly difficult to manage both professionally and personally.
You understand then that to find a new freelance job you have to be the one to establish a stylish dialogue with potential clients without delegating this vital activity to anyone else.
How to create a dialogue with your prospect.
Calculate your true value.
No, I’m not talking about taking stock of all your knowledge and skills but about giving a definite numerical value of what benefits you have provided to your customers in the past.
Determine who to contact.
You should only approach companies and people who demonstrate that they have only one particular problem that you can solve. Here, too, the study of your past is crucial.
Increase your credibility.
Some people claim to know how to do everything and best of all even if they don’t have the skills or experience to keep their promises. The only way you can avoid being confused with them is to appear credible immediately.
Communicate with style and originality.
Forget the ways of proposing that everyone uses (standard Curriculum Vitae, Linkedin profile, web portals, telemarketing) designed to be applied in the same way with as many people as possible.
Today the customer wants to “feel special” and you have to give him the impression that he is.
The communication to present yourself in style must be specific to that company and person you are addressing, using techniques that can involve them both emotionally and rationally.
The Direct Interview Method provides a self-guided path that can take you to your destination: your new customer.